Marketing Yourself
Practical methods for promoting your freelance services to potential clients and building your reputation. Articles cover websites, business cards, local advertising and client communication.
Advertising Locally as a Freelance Worker
How to market your freelance services locally and build your reputation in your own community.
Creating Your Own Business Cards, Leaflets and Postcards
How freelancers can create business cards, leaflets and postcards to promote their services and attract new clients.
Creating Your Own Website
Build a professional freelance website using templates, the right pages, and strong content to attract clients online.
Dealing with Press Releases as a Freelance Worker
How freelancers can use press releases to build visibility and create a steady income stream.
Having Special Promotions as a Freelance Worker
Freelancers can use special promotions like discounts and free trials to attract new clients and keep regular ones coming back.
Marketing Yourself Online: Blogs, Ads, Banners
Use blogs, ads, and banners to market your freelance business and reach clients online without spending much time or money.
Personal Branding and Image as a Freelance Worker
How to build an authentic personal brand as a freelancer that actually matches your work and attracts the right clients.
Professional Photographs for Freelancers
A good professional photo helps freelancers stand out, so choose the right tone, outfit, setting and photographer to match your brand.
The Importance of Following Up with a Client
Why freelancers need to follow up on pitches, assignments, payments and feedback to keep client relationships on track.
The Importance of Letters of Introduction
A straightforward guide to using introduction letters as a freelancer to pitch your services and land new clients.
Writing Letters to the Editor
Writing letters to the editor can boost your freelance reputation, but think carefully about what you publish and how it affects your professional image.
Your Reputation as a Freelance Worker
How freelancers build trust and attract work through quality output, responsive service, and professional behaviour.