Creating your Own Business Cards, Leaflets and Postcards
Freelance workers must engage in marketing, usually on a daily basis, to ensure that they are always attracting new clients and keeping their business steady. While a great deal of marketing has gone hi-tech, there are still some basic options that quietly and steadily advertise a freelance business. To promote their services, all freelance workers should have a supply of business cards, leaflets and postcards ready for whenever they need them.
Marketing: Business CardsBusiness cards are a necessity for all freelance workers. These small cards should include a freelancer’s name, occupation and contact details including office address, office phone, mobile phone, website, blog and/or email address. If a freelancer works from home then it is not advisable to put this contact information on the card. It is also best to keep cards looking clean and uncluttered, so providing all contact information options is not necessary.
If a freelancer has a personal logo or catch phrase then a business card is an appropriate location for both. Leaving room on the back of cards to jot down a note is a good idea – that way a freelancer can write something meaningful to help jog someone’s memory when they look at the card later. Since there is the potential for marketing at all times, freelancers should always have a small supply of business cards on them to help promote their business. When freelancers attend professional or networking events, bringing a larger supply is a good idea.
Marketing: LeafletsLeaflets might seem like a quaint, old fashioned way to promote a freelance business but they are still very relevant in today’s freelance marketplace. Leaflets can be useful for direct mailing or delivery to potential clients, to help advertise on notice boards, to serve as small ads and to include in information packs to new markets. Leaflets should also include a freelancer’s personal logo and/or catch phrase, as well as details of the services a freelancer provides, prices for services (if applicable) and the freelancer’s contact information.
Marketing: PostcardsWhen most people think of postcards they think of holidays abroad, but to freelance workers postcards are a quick, easy and inexpensive way to stay in touch with clients. Postcards are a lot like mini leaflets and contain much the same information in order to promote the freelancer’s business. The trick to postcards is sending them at appropriate times. Postcards can let clients know about new promotions, that a freelancer is taking on more work, or just to reconnect and keep that freelancer in the front of an old client’s mind.
Freelancers should always have business cards, leaflets and postcards ready. A freelancer can determine what information to include on these promotional materials and can even design them using simple software or the templates offered by some printing services. However, some freelancers may want to opt for the skills of a graphic designer to make sure that their materials look professional and stand apart from the crowd.
Reviewing promotional materials every now and then to make sure that they are still fresh, relevant and accurate is also important when dealing with business cards, leaflets and postcards for freelance workers.